Practical help for the work in front of you.

The Playbook is a collection of practical Technique Cards. Each one takes on a real campaign problem, with a method, an example, and something you can try yourself.

Still building the Playbook.

Ground Game is starting with a small collection of practical tools. More Technique Cards and Game Plans are on the way.

BROWSE BY CATEGORY

Messaging & Comms

Explaining your issues clearly and responding well when something goes wrong.

Messaging & Comms

The Jargon Cleanse

Explain an issue without political jargon

3 steps · practice + test

OPEN →

Messaging & Comms

Make It Vivid

Turn abstract campaign issues into something voters can actually picture.

2 steps · practice

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Field & People

Finding volunteers, reaching voters, and keeping people involved.

Field & People

The Volunteer Debrief

Make every shift count

3 steps · 3 scenarios

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Field & People

The Doorstep Opener

Start a conversation at the door without sounding like a script.

3 steps · practice

OPEN →

Field & People

The Volunteer Follow-Up

Turn “I'd love to help” into an actual next step.

3 steps · practice

OPEN →

Strategy & Planning

Deciding where your limited time goes and reading what's working.

Strategy & Planning

The Knowledge Handoff

Pass on a campaign or committee role without losing what matters.

4 steps · 1 audit

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Fundraising & Money

Setting a goal, making the ask and keeping track of what comes in.

Fundraising & Money

The First Fundraising Ask

Ask for a contribution without talking yourself out of it.

4 steps · practice

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Digital & Content

Keeping your website, email and posts accurate and accessible.

Digital & Content

The One-Post Test

Make sure your campaign post gives people a reason to care and something to do next.

3 steps · practice

OPEN →